As its name suggests, lead generation is the process of generating leads normally through outbound telemarketing activity. Lead generation is used for both business to business and business to consumer work. The leads generated through this process are then used by more advanced agents who will use them to make sales or appointments.
Because lead generation work is relatively low-skilled, much of it happens in offshore call centres in countries such as India, The Philippines and South Africa. Lead generation involves contacting prospective customers and asking a series of qualifying questions to verify suitablility for your product or service and the level of potential interest among the prospect.