The chances are that you have looked at your competitor's websites. You might even think yours is pretty good. However, put yourselves in the shoes of someone who might buy the services you sell. Is there anything in your web content that would make them initial a new business enquiry to you? The fact is that most web content of call centre outsourcing firms is pretty poor. It's standard information that everyone else has. Yes, the names might be different but they normally sections such as about us, management, locations, contact details and occasionally client information. Publicly traded company will also have financial information. How much of this content is going to get potential clients excited? The answer is not much. Many companies aren't bothered by their lack of web enquiries. One company told me recently 'The website isn't important. We don't get any leads form it'. Well, there is a reason for that'.the content is rubbish! Even if you decide that you're not going to generate any new business leads through your website (and you shouldn't), you need to be aware that the prospects you are speaking with will visit your website. They will look to see if there is conflicting information between the website and what you said. On a positive note, they might find something of interest that you hadn't discussed. Your website and its content must therefore represent your brand. The difficulty is that it's often challenging to properly scrutinise your own web content objectively. Let us guide you and help you make your content better.