Business to Consumer Telemarketing (otherwise known as B2C Telemarketing) is the process of calling individuals at home or on their mobiles. The term B2C telemarketing encompasses a number of different areas such as
- Information confirmation
- Lead generation
B2C telemarketing generally has a poor reputation across the world with consumers due to the volume of poor and inappropriate calls. The days of random telemarketing is well and truly over. In countries such as The United Kingdom, United States & Australia, consumers are allowed to opt out of receiving most types of cold telemarketing calls and stiff penalties await those operators who break the laws. This site has a number of guides to assist in telemarketing to consumers.