Posted On February 27th, 2013
The so-called 'lifestyle survey' industry really needs to grip of itself. The quality of calls being done by the companies calling me is little short of atrocious. The one I had tonight. Firstly, I'm on the tps. Secondly, the number was withheld. Thirdly, the quality of the accent was terrible. Fourthly, the agent was trying to lead the answers and finally the caller was unbelievably rude. The companies who buy this data (which includes major organisations) should ensure that the data they buy is sourced legally, ethically and professionally. I'm sure these low quality calls are ruining the outbound industry. The outsourced vendors doing these calls seem to believe that because they are offshore and the supposed separation between them and the uk based company doing the following means that they don't have to comply with the rules. I'm not criticising 'lifestyle surveys' and I'm unsure there are some good companies involved but the many poor ones is not good for the image of outbound or offshore. The only way this is going to change is if the companies buying this data are sure of the quality of their supply change. At present, they are clearly not. There is a mis-placed belief among some that the volume of conversions on data obtained through lifestyle surveys is not dependent on the quality of the initial survey call. In reality, the way this data is collected is in many cases the single most important determinant when it comes to conversions. If it's not done correctly, you may as well just call randomly out of the phone book.