"Filipinos can't sell" was one of the first phrases I ever heard when I did my first ever consultancy assignment in Manila. This is probably the most incorrect stereotype of Filipinos I have ever heard. Time after time, Filipinos level and exceed other offshore locations. The biggest challenge is that not all call centres are equal. Most call centres in The Philippines have little or no idea about how telemarketing works. They apply the principle of adding agents to campaigns without any serious consideration to making it work. This isn't just true of The Philippines but the size of the industry there means that it's very noticeable.
To make a sweeping generalisation, Filipinos are relatively shy compared with their counterparts in South Africa or India. This isn't necessarily a barrier to performing in an outbound telemarketing environment but it might be. Making a success of a telemarketing campaign in The Philippines takes a number of challenges. Firstly, you need to find the right vendor and most are poor. You then need to ensure that the management of the vendor buy in to your vision and can come up with concrete ideas as to how they would ensure performance. Next, you have to consider compliance. Compliance is a major issue in most offshore call centres and very few telemarketing companies have a proper approach to it. The next and final thing to consider is how they manage performance. Again, very few call centres know how to do this properly. If you can find a call centre which addresses all of these issues, then you are on your way to finding a good call centre who can do telemarketing well.