Pell and Bales are a small to medium sized call centre operation operating in the Milton Keynes area of England. They focus on the charity sector conducting fundraising telemarketing calls and receiving donation calls. The volume of inbound calls in the charity sector has dropped over recent years as the companies have moved to self-service automated donation lines and increasingly through the use of the internet. Pell and Bales have therefore increased their outbound activities. They have failed to grow significantly as an organisation over recent years.