List cleaning is the process of taking raw data and then updating it with amended and additional information. It is a process most commonly used in business to business telemarketing but is also conducted for business to consumer telemarketing. This may be done to either existing customer or prospect data or from data purchased through data companies. For example, a company may have a list of former customers. The list cleaning process could involve ensuring they still have the correct information on file such as address, phone number and contact person(s) and their job titles. It may also involve asking suppplementary questions designed to determine their suitability as a customer moving forward. The purpose of list cleaning is normally to provide suitable data for the lead generation and/or sales process either through email marketing, direct mail or telemarketing.
If you would like to find a call centre to conduct list cleaning either in the UK or offshore, use this form below