Using call centres to conduct lead generation activity is nothing new. The process involves calling cold data to ascertain whether a consumer or a business might be interested in receiving a follow up telesales call. Lead generation normally involves 2 aspects; lead qualification and the ascertain of possible interest. The qualification aspect normally involves ensuring that a prospect would be suitable for a company's services. In a business to business environment, this might involve asking questions relating to company turnover, number of employees and/or the current use of a particular product or service. To ascertain possible interest, the call centre agents asks questions to determine whether the prospect might be interested in hearing more about a the company's offerings either by a follow-up phone call, a face to face appointment or a mailshot or email.
If you need to find a call centre to conduct lead generation calls, use this form below