The highly fragmented nature of the insurance industry in The UK makes it a constant challenge to use lead generation channels to attract potential new customers.
Insurance is one of those sectors who are increasingly using call centres based both in The UK and overseas to generate new these leads. There are a number of different ways to generate leads:
- In the business to business sector, you can use call centres (normally located in The UK) to generate appointments for field sales representatives.
- In the business to consumer sector, you can use lifestyle surveys to generate leads for a number of different types of insurance. The most common ones include car insurance, home insurance and motor insurance. This normally involves the collection of policy expiration dates to enable for further targetting at the correct time. These calls predominantly take place offshore.
- Many business to business insurance providers use call centres to find policy expiration dates for things such as public liability insurance. These are done in a combination of onshore and offshore call centres.
Some areas of insurance lead generation require FCA compliance but this is more commonly required for sales.