I'm sat at home of an evening and the landline rings. It's either my mother-in-law or it's an offshore call centre doing a survey. I'm registered with the TPS but that doesn't seem to stop the very poor centres from dialling me. I'm not the only one who experiences this. To be honest, if I didn't want broadband at home, I'd probably get rid of my landline altogether.
The short answer is that it now makes sense for most B2C telemarketing calls to take place to mobiles for a large number of reasons:
(1) Vast numbers of landlines are registered with The TPS
(2) People are far more likely to answer their mobile number. They are far more likely to have it with them or near them
(3) You are far more likely to speak to the right person. A landline is for a household whereas a mobile is individual
(4) People are more likely to expect a landline call to be a telemarketing call and so put up a defence mechanism
With higher contact rates & conversion rates, it makes sense for telemarketing to be done to mobiles. However, there are some obvious challenges. Data is harder to source for mobile numbers but data providers have been responding to the changes and it's getting much easier. Many companies who telemarketing as a sales channel are ensuring they obtain mobile numbers as the primary contact when collating data for any reason. The cost of dialling mobiles has also been prohibitive but this too is changing. There are many companies now offering good rates to dial mobiles. Many of these offer poor quality services but if you need to find a good one, please give me a call on 077400 96598 (yes, it's my mobile number). So, if you're still dialling landlines, it's time to change. Telco costs may be slightly higher but results are dramatically higher.