B2B lead generation is a term to describe the process of generating new business leads from within business customer. As most people will know, B2B is short for business to business.
There are a number of different applications for business to business lead generation. It varies simply from contacting businesses to confirm certain information which can be used to better target prospective customers through to finding company contacts who both meet qualifying criteria and want to be contacted by a sales person with the view to purchasing from your company. Appointment Setting is also a type of b2b lead generation but often requires specialist skills.
B2B lead generation is one of those area where it can be done both onshore and offshore. Although, this is an over-simplification of the issue, more basic lead generation is done offshore and any kind of persuasion or contact with higher level decision makers is done onshore.
If you would like free advice on which call centres are best for B2B lead generation, please call me on 077400 96598