SITEL signs up Sony

SITEL, a leading outsourced services provider, today announced that it has been appointed by SONY UK to provide customer care services for its main consumer electronics products. Workers at SITEL’s Kingston-Upon-Thames site will handle first and second level inbound customer enquiries via telephone, e-mail, letter and fax, handling approximately 25,000 enquiries per month. "SITEL’s experience and expertise in providing solutions in this sector was a key factor in our selection of the company for our UK operations," says Mark Billinge, General Manager Customer Service Group, SONY UK. "We went through an extensive research phase and opted for SITEL based on both the quality of their proposal and their proven track record in providing support in our industry." Sony appointed SITEL as part of a Europe-wide review of the customer support services for its consumer electronics products. Mark Brown, managing director of SITEL commented: "We are delighted to be working with Sony and look forward to building a successful and long lasting relationship with them. This contract marks another achievement in what has been a year of great growth for SITEL in terms of client wins and reinforcement of the SITEL proposition."