Jacada Announces Joint Marketing Agreement with Avaya

London, UK – February 6, 2007 - Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimisation solutions for customer service operations, today announced it has signed a joint marketing agreement with Avaya (NYSE:AV), a leading global provider of business communications applications, systems and services. Under the terms of the agreement, Avaya Consulting and Systems Integration and Jacada will jointly market and deliver Jacada customer service solutions globally.

“Today’s contact centre agents must often deal with a maze of business applications in order to access the critical information they need to deliver prompt and efficient service to customers,” says Ken Kaisen, Vice President, Consulting and Systems Integration, Avaya. “Jacada solutions tackle that problem head-on and provide an excellent complement to Avaya's contact centre professional services portfolio. Together we help businesses improve agent productivity, enhance customer service and realise a significant return on their contact centre investment.”

Jacada WorkSpace dramatically simplifies an agent’s desktop by providing a single, easy-to-use interface to the mission-critical applications and contact centre tools required to complete a customer interaction. Jacada WorkSpace is powered by Jacada Fusion, a process optimisation platform that improves workflow across a company’s existing business applications.

“Jacada is extremely excited to be affiliated with the global leader in the contact centre industry,” said Paul O’Callaghan, president of Jacada. “Avaya is a trusted advisor to many of the companies in our target markets. Together we can offer a solution that delivers a major competitive advantage for our customers by significantly reducing operational costs and greatly enhancing the customer experience.”

Jacada is a Gold member of the Avaya DeveloperConnection program, an initiative to develop, market and sell innovative third-party products that interoperate with Avaya technology and extend the value of a company’s investment in its network.

About Avaya

Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet protocol telephony systems and communications software applications and services. Driving the convergence of voice and data communications with business applications — and distinguished by comprehensive worldwide services — Avaya helps customers leverage existing and new networks to achieve superior business results.

For more information visit the Avaya Website: www.avaya.com.

About Jacada

Jacada is a leading provider of customer service unified desktop and process optimisation solutions.The company’s solutions help customers rapidly simplify and improve high-value business processes without the need for long and expensive systems replacement projects.

Jacada provides two award-winning solutions that have been proven to make a significant impact on customer service efficiency and effectiveness. Jacada WorkSpace is a unified desktop that incorporates all critical functions required by the contact centre agent to successfully complete customer interactions. Jacada Fusion is a process optimisation solution that leverages patented technology to enable customer service centres to improve customer satisfaction and increase revenues by providing customer service representatives with more time for customer care and revenue-generating activities. 

Jacada has more than 1200 customers worldwide, including many Fortune 1000 corporations and government organisations. Founded in 1990, Jacada operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England; and Munich, Germany.