Article: Cambridge, UK – 14th December 2006;

Netcall helps Father Christmas bring cheer to children all over the world

Thousands of children will receive a personal call direct from Santa to make Christmas that bit more magical this December, thanks to an ingenious partnership between Netcall, the leading provider of callback, auto-messaging and contact solutions, and Father Christmas Ltd, the experts on Christmas on the web.  Parents, friends and family can book a call from Santa via the Father Christmas Ltd web site at www.santa.co.uk.  

Once booked, children receive a pre-recorded call from Santa, who asks for them by name before telling them about his plans for Christmas and finding out what presents they hope to receive. The calls are made using Netcall’s InTouch solution, which uses a combination of recorded messages and text-to-speech to make automatic calls to recipients. Father Christmas Ltd has worked with an actor to record six cleverly scripted messages designed to appeal to different age groups, each with corresponding pauses to make the child believe it is a live call. 

Using InTouch, the Father Christmas calls can be run as a seamless automated process - from the completion of the form on the website through to the delivery of the call. The combination of recorded messages and text-to-speech allows the message to be delivered to customers on time, without using any agent resource, even during peak periods when thousands of messages need to be delivered throughout the world.

“Each year our Santa service increases in popularity and we now receive literally thousands of requests,” explained Steve Bottomley, CEO, Father Christmas Ltd. “We really would have to hire an army of elves to help us manage all the calls if we weren’t able to rely on Netcall’s InTouch technology.”

Commenting on the deployment, Netcall’s Technical Principal Richard Farrell said, “We are happy to be working with Father Christmas Ltd again. We are used to seeing our call management technologies being used by organisations to help prevent their customers wasting time in telephone queues over the festive season, but the way that InTouch is being used by Father Christmas Ltd is truly innovative. It is our pleasure to help Father Christmas Ltd bring happiness to children throughout the world this Christmas.”

Calls cost £4.99 and can be booked at www.santa.co.uk. All calls are scheduled through Netcalls’ Intelligent Communications Platform and leverage Netcall’s hosted pay per use model.

About Netcall
Netcall is the leading specialist in callback, auto-messaging and contact solutions, helping organisations increase profits and productivity while improving customer satisfaction and employee morale. Based near Cambridge (UK), the company has over 20 employees and is quoted on the Alternative Investments Market (AIM), adhering to the disclosure standards required by the London Stock Exchange.

Netcall’s Intelligent Communications Platform™ (ICP) is at the heart of every Netcall solution. Using the state of the art communication platform Netcall’s customers can implement a wide range of applications including QueueBuster, Netcall’s flagship product. The platform can either run as a fully-managed hosted service, or “in-house” at a customer’s premises. The hosted service enables organisations to access Netcall’s solutions on-demand, and is a low-cost, low-risk start-up with no capital investment required.

Netcall InTouch
Netcall’s InTouch solution allows an organisation to make proactive outbound calls to its customers. Using a combination of recorded messages and text-to-speech, calls can be made automatically without using agent resource. The technology can also connect customers to a contact centre, if they then wish to speak to someone. InTouch enables organisations to remind customers about appointments, communicate offers and promotions, and deliver other time-sensitive messages to improve operational efficiency.

About Father Christmas Ltd
Based in Cambridge, just as part of the "Silicon Fen", Father Christmas Ltd is a privately owned family business managed by Cambridge born Stephen Bottomley. Founded in 1998, Father Christmas Ltd has blossomed to become a recognised category leader in the provision of Christmas on the web providing world class content and supplying consumers with a range of highly acclaimed personal communications from Santa in the form of Santa Letters & Santa Calls™. Innovative Christmas products and services, attention to detail, excellent customer service and value for money are all key factors behind the success of Father Christmas Ltd.

 

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