Many companies utilise outsourced call centres to make appointments. This is done primarily for business to business applications but can also be done for business to consumer processes too. The process itself is generally quite simple. To do this right, you need to follow a fairly simple procedure. Firstly, you need to decide what the purpose of the appointment will be. It is normally to allow a sales rep to introduce the services of the company to the prospective client and normally takes place at the home or office of the prospect. You need to decide who the appointment will be with. For business to business applications, the appointment made on the telephone is normally with 1 prospect who may or may not choose to invite additional people into the meeting. Trying to get the appointment setter to co-ordinate a meeting with multiple people is often too complex. You should have an idea as to who the meeting will be. It may be that the initial meeting is set with an influencer e.g. in procurement as opposed to the final decision maker. When targetting smaller businesses, it may be with the decision maker or even the company owner. Always remember that the more senior the decision maker you wish to target, the lower the conversion rate will be. Once you have a clear idea as to who the appointment should be with, you need to decide on the profile of the companies you wish to make appointments with. This is likely to include a number of factors including geographical location, size of company and industry. It's important to choose a call centre with experience in appointment setting. It is a specialised skill. When choosing a vendor, you might also want to consider things such as experience in your industry and any applications such as specific appointment making software. Given that most appointment setting campaigns are generally small in size, it's usually better to use a smaller call centre. As with most business to business telemarketing, it's normal practice for this work to be done onshore rather than with an overseas call centre but this is not always the case and there are many successful examples of appointment setting be done well offshore. Outside of the quality of the calls, one of the keys to success of such campaigns is the interaction between the client company and the call centre. For example, many companies have found it worthwhile to have interaction directly between the sales reps attending the meeting and the agents making the appointments. They can provide feedback on the appointments which can improve morale amongst the agents and/or give guidance on how to improve the appointments.
To find a call centre which provides appointment setting services, call me on 077400 96598