Aegis apologises for video about The Philippines
Aegis has publicly apologised over its controversial video which knocked The Philippines. It’s not really surprising that the video was produced. Malaysia tried growing its offshore call centre business at the same time as The Philippines but their fortunes could not be more different. The call centre industry in The Philippines now employs over 600,000 people whilst its equivalent in Malaysia is almost 30 times smaller. Add on to this, the fact that Aegis recently sold its Philippines operations to rival Teleperformance, Aegis is forced to try to promote Malaysia given the low view many have about India.
The video says that The Philippines is an unstable political environment with poor infrastructure contrasting it with it says is the situation in Malaysia. This isn’t the first time I have heard similar things said about The Philippines. Back in 2006, I sat through a presentation by people promoting Egypt who questioned the stability of The Philippines. I’m pretty sure that when it comes to stability, The Philippines triumphs over the chaos of Egypt. The fact is that The Philippines has gone through the painful experience of democracy. Whenever any country replaces its “tough-man” dictator, there is always a period where the newfound freedom of that country is exploited and indeed this happened with The Philippines post-1986. In truth, democracy has moved well ahead of Malaysia. In terms of infrastructure, I doubt that the people making the video had experienced the call centre related infrastructure which exists in The Philippines. It truly is 1st world. Of course, The Philippines is still a developing nation and there are areas of infrastructure which are quite poor such as the roads but none of this impacts on what has become the largest offshore call centre location in the world. We also need to be honest. Malaysia has its merits as a call centre destination and I have no desire to mock their efforts. However, the industry grows in certain regions based on demand and the fundamentals for investment. Call centres can set up pretty much where they want and most Governments will welcome them with welcome arms. Therefore, the fact that so many companies has recruited so many call centre agents in The Philippines demonstrates the fundamental reasons why The Philippines is a better option for English speaking call centres compared with Malaysia.